Early Christmas Shopper Gets the Worm (Best Deals)
Every year radio stations start playing Christmas songs earlier and earlier. It’s now common to hear Christmas music in November. In my opinion that is a bit weird, even creepy perhaps. But when it comes to Christmas shopping, early shoppers likely will have Christmas Carols silently playing in their heads knowing they beat the rush and took advantage of store sales.
Early Christmas Shopping
The early Christmas shoppers are usually very organized individuals that have a goal to fulfill Christmas shopping before the season kicks into high gear.
Black Friday (day after Thanksgiving) is the official start to the Christmas shopping season. Fore many retail stores, Black Friday accounts for well over half of the stores annual revenue! Therefore, the strategy for retailers is to promote Christmas sales, specials, giveaways, and extended store hours.
Retailers clearly have a strategy for Christmas shoppers, therefore, shoppers also need to have and implement their own strategy! The savvy and early Christmas shopper should begin to make lists of potential gifts and browse stores (online and off) for prices as soon as September / early October.
By browsing before the Christmas shopping season officially kicks off, the early Christmas shopper is more likely to get more bargains, better prices, and is also better able to do comparison shopping when the season officially kicks off.
Two significant pre-Christmas sales are for Columbus Day, which falls on Monday, Oct. 9, and Veterans Day, which will be on Saturday Nov. 11. The early Christmas shopper who already has gifts in mind can benefit from price markdowns during both sales periods. And of course the early Christmas shopper will also have the benefit of shopping during the season, therefore extending the thrill and joy of shopping.
If there is any disadvantage to being an early Christmas shopper and doing Christmas shopping very early, it is that some retailers, particularly makers and sellers of toys, wait until the official start of the season to introduce some new items into stores. The strategy in doing this is to build anticipation for a new toy that they hope will be very popular and to also target and capture a larger majority of shoppers.
During every Christmas season there always is one, or maybe two toys, that are regarded as the ‘must-have’ toys for Christmas. And it has become a present-day phenomenon for shoppers to arrive from the wee hours in the morning to get a prime spot near the doors of some stores so that they can be among the first in those stores to make a mad dash for the ‘hot’ toy of the season.
But being doing or starting Christmas shopping early does not mean that it has to be over before the Christmas shopping season starts. What it means is that most or a significant part of your shopping will be done by the time Black Friday rolls around.
What is most important to making an early start to your Christmas shopping is to get the best deal and to do so with as little hassle as possible, by avoiding a crowded store for example. Both of those will be accomplished for those who are organized and motivated to get into the spirit of Christmas before the season really begins.
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